About Us

On September 7, 1948, Dr. Almond Zellmer founded this practice on the corner of West Grand Avenue and 4th Avenue North. After the downtown renovation in the early 1950’s the building the office was in was torn down. The Wisconsin Rapids Police Department and City Hall now fill the location of the original office. The office moved across the river to East Grand Avenue, across from the Hotel Mead (between Wood County Telephone Company, now Solarus, and McMillan Library). Later that year, Dr. Paul Fleming, a graduate from the Illinois College of Optometry, joined Dr. Zellmer and the firm was renamed Drs. Zellmer and Fleming.

In 1979 Dr. Zellmer retired from the practice, at which time Dr. Michael Downs, a Magna Cum Laude graduate from the Illinois College of Optometry, joined the practice. In 1981 the practice moved to 1730 7th Street South. In 1985 Dr. Kathi Leach, Dr. Downs’ wife, joined the practice and it was renamed Drs. Fleming, Downs and Leach. In January 1989 Dr. Fleming retired from the practice. Dr. Downs was then the only full-time optometrist on staff with Dr. Leach working one day every other week in the office besides maintaining her own practice in Mosinee. In January 1991 the name of the practice was changed to Downs Eye Care.

On October 9, 2015 Dr. Peter Falk joined the practice as a part-time associate optometrist. Dr. Falk is a native of Wisconsin Rapids, graduating from Lincoln High School in 2005. Dr. Falk graduated Cum Laude from the Illinois College of Optometry on May 18, 2013. When Dr. Falk started at the office he was living and practicing in Madison at the time until he moved back to town in August 2016.

On January 1, 2018 the name of the practice was changed to ReVision Eye Care, LLC when Dr. Falk became a partner in the office.

Office Information

  • Monday
  • 8:30am - 5:00pm
  • Tuesday
  • 9:30am - 6:30pm
  • Wednesday
  • 8:00am - 5:00pm
  • Thursday
  • 8:00am - 5:00pm
  • Friday
  • 8:00am - 5:00pm
  • Saturday
  • Closed
  • Sunday
  • Closed

715-423-5353
715-423-6525

  • 3341 8th Street South
  • Wisconsin Rapids, WI 54494
Staff is great. I have been going here for 3 years now and they make it easy. Front desk staff provide great customer service. The rest of the staff is energetic and very knowledgeable. The doctors are knowledgeable and helpful with my questions. They always have wonderful frame options. I highly recommend.
Ash K.

Our Doctors

Peter Falk

Peter Falk

Doctor of Optometry and Owner

Hometown: Wisconsin Rapids, WI

High School: Lincoln High School (Wisconsin Rapids, WI)
Class of 2005
Graduated with honors

Undergraduate School: University of Wisconsin-La Crosse (La Crosse, WI)
Class of 2009
Degree: Bachelor of Science in Biomedical Sciences
Graduated with honors

Optometry School: Illinois College of Optometry (Chicago, IL)
Class of 2013
Degree: Doctor of Optometry
Graduated with honors

Memberships:
Wisconsin Optometric Association
American Optometric Association

Dr. Falk returned to the Wisconsin Rapids community and joined the office, Downs Eye Care at the time, in October 2015. Dr. Falk became a partner in the office, which was renamed ReVision Eye Care, LLC, on January 1, 2018.

He enjoys the opportunity to provide care to his hometown. He enjoys caring for children and adults of all ages. It is a privilege to provide the best care possible; whether that be glasses, contact lenses or managing medical conditions affecting the eye.

Dr. Falk enjoys spending quality time with his wife and children. When the season is right, you can find him on the golf course, running or enjoying the outdoors.

Michael Downs

Michael Downs

Doctor of Optometry

Dr. Downs earned his Doctorate of Optometry from the Illinois College of Optometry in Chicago where he graduated with honors. He feels privileged to have provided eye care to the Wisconsin Rapids community since 1979. He enjoys caring for his patients the best possible and strives always to give his patients the best possible vision – with glasses and contact lenses as well as by managing medical eye conditions.

A member of the Wisconsin Optometric Association and the American Optometric Association, Dr. Downs is continuously learning in order to provide his patients with the most current techniques and the latest technology available for eye care.

Dr. Downs and his wife, Kathi, enjoy a wide range of outdoor activities – especially hiking and biking.

Contact us today or visit our appointment request page to find a time that is convenient for you to see us.
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ReVision Eye Care

  • 3341 8th Street South
  • Wisconsin Rapids, WI 54494
715-423-5353
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Office Hours

  • Monday
  • 8:30am - 5:00pm
  • Tuesday
  • 9:30am - 6:30pm
  • Wednesday
  • 8:00am - 5:00pm
  • Thursday
  • 8:00am - 5:00pm
  • Friday
  • 8:00am - 5:00pm
  • Saturday
  • Closed
  • Sunday
  • Closed
Request an Appointment 
 Back

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